Course Curriculum
Learn the most up-to-date video marketing skills and techniques to help build trust with your clients, from 3 minute demos to customer celebrations this course teaches ways big brands appeal to their customers in a video-driven world.
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Welcome agenda
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Video introduction
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Module 1 agenda
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The sales video
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The sales video assignment
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Meet the team
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Meet the team assignment
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The Pareto video
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The pareto video assignment
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The 3-minute demo
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The 3-minute demo assignment
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Marketing forms objections
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Marketing forms objections assignment
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Content explainer
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Content explainer assignment
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Celebrate the customer
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End-of-module quiz
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Module 2 agenda
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Buy from us because?
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Buy from us because? Assignment
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Product and service fit
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Pricing page videos
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Pricing page video assignment
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How do you help?
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How do you help? Assignment
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Expert “thought leader” shorts
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Glassboard Planning Assignment
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Post-sale engagement
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Post-sale engagement assignment
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Module 3 agenda
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Education
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Education assignment
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Time to explain
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Time to explain assignment
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YouTube or the graveyard of corporate video
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Customer reference
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Customer reference assignment
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Livestreaming!
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Module 4 agenda
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Corporate/image video
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Corporate/image video assignment
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Recruitment videos
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Recruitment video assignment
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Investor videos
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Investor video assignment
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Virtual events
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FMP - your virtual event
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End and goodbye
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Video Marketing Course
- 48 lessons
- 0.5 hours of video content